Comments for Full Contact Philanthropy

Comment on The Rise of the Professional Social Entrepreneur by Social + Entrepreneurship «

Social + Entrepreneurship « — Sat, 21 Aug 2010 20:37:35 +0000

[...] I can show students the importance of social entrepreneurship and can inspire them to see it as a viable career option. However, I want to note here that social entrepreneurship is not a silver bullet – [...]

Comment on Visual Storytelling: Is Seeing Believing? by Huffington Post: Poverty Group Honest About Its Work; How Rare Is That? | The MiFi Report

Thu, 12 Aug 2010 22:31:42 +0000

[...] Moore Kubo, CEO of See Change, notes in a useful blog, “much individual giving in this country, and even that of organized philanthropy, still [...]

Comment on Where Social Media Doesn’t Matter by Dan Elitzer

Dan Elitzer — Thu, 22 Jul 2010 15:19:52 +0000

That Seth Godin piece is great! Thanks for sharing, Brigid. Glad I could spark some thoughts for you and thanks for engaging in the discussion!

Comment on Where Social Media Doesn’t Matter by Northern California Grantmakers» Blog Archive » Social Media Reading

Northern California Grantmakers» Blog Archive » Social Media Reading — Thu, 22 Jul 2010 15:03:04 +0000

[...] “Where Social Media Doesn’t Matter” by Dan Elitzer, Full Contact Philanthropy. As Nonprofits become more savvy at using social media to bring money in, will they use their marketing skills on the delivery side? [...]

Comment on Where Social Media Doesn’t Matter by Brigid

Brigid — Wed, 21 Jul 2010 15:43:53 +0000

Hi again. Probably you follow Seth Godin, but if not, check out this recent post: http://sethgodin.typepad.com/seths_blog/2010/07/g...

I like the last paragraph: "Get it right for ten people before you rush around scaling up to a thousand. It's far less romantic than spending money at the start, but it's the reliable, proven way to get to scale if you care enough to do the work."

And here's another example of when marketing is needed: http://www.malariafreefuture.org/blog/?p=1005

You have sparked so much thought for me in the last few days. Many thanks for that.

Comment on Where Social Media Doesn’t Matter by Full Contact | Www.recent-movie-news.com Blogs

Full Contact | Www.recent-movie-news.com Blogs — Wed, 21 Jul 2010 10:50:20 +0000

[...] Where Social Media Doesn't Matter – Full Contact Philanthropy [...]

Comment on Where Social Media Doesn’t Matter by Philanthropy Daily Digest | Tactical Philanthropy

Philanthropy Daily Digest | Tactical Philanthropy — Sat, 17 Jul 2010 01:01:11 +0000

[...] Where Social Media Doesn’t Matter – Full Contact Philanthropy Full Contact Philanthropy author Dan Elitzer discusses the need for nonprofits to market their services to their beneficiaries. Dan makes a fantastic point that I've never seen raised before. Even if you give a service away for free, how you market it can dramatically affect the outcome. This issue was addressed in the excellent behavioral finance book Nudge in which the authors looked at how school children chose much healthier school lunches if healthy food choices were marketed well. (tags: philanthropy) [...]

Comment on Where Social Media Doesn’t Matter by robert egger

robert egger — Fri, 16 Jul 2010 21:20:53 +0000

We squeeze TONS of ways in which a volunteer helps us rock DC, but we emphasize economics. How much we put into the community by purchasing local, how much grads of our training program earn (and put into the city via payroll taxes), how much agencies save when we send them meals, the health care costs we all save when people eat better, etc, etc….

We're luckier than most, as we have so many ways that we can translate our work into impact. I know it's not as easy for others…but still—THIS is the currency of the future. Pity without a plan don't cut in no mo.

Comment on Where Social Media Doesn’t Matter by Brigid

Brigid — Fri, 16 Jul 2010 17:48:56 +0000

Hey Dan. Wrote a post in response, here: http://www.actuallygiving.com/2010/07/marketing-i...
Thanks for sparking the discussion.

Comment on Where Social Media Doesn’t Matter by Dan Elitzer

Dan Elitzer — Fri, 16 Jul 2010 14:30:33 +0000

Thanks for your comment, Brigid. I agree that one of the most important things a nonprofit can do is listen to its constituents, especially the people it is trying to serve. However, listening and responding with solutions that meet those articulated needs does not eliminate the need for marketing. If simply making available the solution to somebody's problem were sufficient to get full utilization, the pharmaceutical industry wouldn't spend tens of billions of dollars each year advertising their products (http://www.sciencedaily.com/releases/2008/01/080105140107.htm). If you don't use marketing to make sure the residents of a village know that microfinance loans are now available, how is anyone going to know to come apply for one?